jetBlue

print design

For an assignment, designers in my class were asked to create a print ad for one from a pool of chosen brands. I chose jetBlue, because I admire it as a company that cares about design and creating a quality experience. They also pride themselves on their dedicated customer service and their various in-flight features, such as XM satellite radio and television channels.

I explored the idea of connections on multiple levels: connecting to different technologies, connecting flights, and the connections we make in the stars. The ad closed reads "oneBlue," then opens up to the tagline, "Endless connections."

Gold Addy 2009
jetBlue ad closed jetBlue ad open design detail