Gordo's Grille

branding

Gordo’s Grille was a proposed Mexican sit-down restaurant that came to The Push Group looking for a brand book. The client wanted the brand to convey the type of cuisine while distancing itself from even more casual, fast food Mexican food venues. I created the custom handwritten logotype, used Gotham for the tagline, and chose the burgundy and dark gold for a more mature color palette.

Other credits:
Danny Taglienti, art director
Yun Kim, graphic designer